The recent global interest in Pinterest has resulted in an explosion of online brand and product marketing that is catching on at an impressive rate.Although retailers currently appear to benefit most from what the site has to offer, it is essential for any leading brand to get involved on this social networking platform to maintain a significant top-of-mind awareness.

What is Pinterest?
Pinterest is a fairly young social networking site where users can create online collages of images on “pinboards” that are shared with other Pinterest users.

Your Business Needs Pinterest
Pinterest’s traffic and engagement are escalating rapidly and numerous companies are looking to develop promotions on Pinterest, encourage users to follow brand profiles and pin items from their websites. Pinterest drove more traffic to websites than the combination of LinkedIn, Google Plus, Reddit, and Youtube in January 2012 alone. It has almost five million users and its 1.5 million unique daily users spend an average of 15 minutes on the site.

Make Your Brand Pinteresting
Pinterest was originally designed for pinning images, which remains the most effective way to market a product or service on the site. However, due to a recent upgrade, Pinterest can now support 3 other types of content – videos, slideshows and audio clips.

Videos can be uploaded via YouTube, and if you link it to your website, blog or other social media platforms, it can be a winning formula to generate traffic to your website! Slideshows made via Slideshare.com, and audio clips via Soundcloud.com may also be an effective way to showcase and demonstrate the range of products and services that your business has to offer.

Various cheat sheets and guidelines have been compiled to assist marketers in drawing out the most they can from Pinterest as a marketing tool to ultimately achieve a high ROI, but be aware of copyright issues on Pinterest, and where possible, generate as much original content as possible. 

Enterprise New Media is a team of passionately creative individuals backed by technological masterminds.